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There was recently a survey carried out by one of the UKs leading sales and marketing advisors regarding the marketing strategies of the UKs smaller, owner-managed technology businesses, and the results were somewhat surprising.

Overall, the 2009 technology sales and marketing survey found that for the most part, smaller, owner-managed technology companies in the UK arent helping themselves as much as they could be doing in these adverse economic times.

Companies from across the technology sector were asked 5 questions designed to profile the impact of the recession on their businesses and how they will be marketing themselves in the year ahead, the results showed that all respondents expected a downturn in revenues and that 98% were seeking new customers ” with the majority of those stating that they expected up to 25% of sales to come from this source.

It was discovered that web service providers had cut most staff and were also the ones reducing marketing spend. This suggests those in this sector have felt the pain more than most but by reducing marketing activities demonstrates great short-sightedness, as it is recognised that those who continue to actively market themselves will be the ones who will emerge from the recession in the best shape. These businesses should be doing more marketing ” not less.

You can also see from the results of this survey that a lot of these technology businesses are shying away from technological methods of marketing such as online marketing and are relying more or less solely on the personal approach, quoting referrals as their most used marketing method.

Strangely enough, it seems that the technology companies are the ones shying away from the Internet, even though it is almost an easy way out, IT marketing solutions can be introduced very quickly. Of course personal contacts should not simply be forgotten about, but especially in these difficult times companies cannot shut out other marketing options.

The main standout finding from this survey was that a lot of companies that provide services on the web are making considerable cuts to their marketing spend. Findings from the last recession will tell you that it will be the companies that keep up their marketing strategies who will come out on top at the end of it all.